DROPSHOP
In summer of 2023 Phillips announced Dropshop, a digital platform offering limited-edition releases of primary market art and objects in partnership with the artists, collaborators, and brands defining contemporary culture. Artists featured to date have included Cj Hendry, Renee Cox and Emily Mae Smith.
The brand identity created was a team effort, including Mark Meyer, International Head of Video and Multimedia at Phillips, Daniel Brokstad (3D logo design) and Daniel Shutt (unreal engine).
THE IMPERIAL PATEK PHILIPPE
On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe reference 96 Quantieme Lune once belonging to
Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million. Offered in the sale were also artifacts,
including a red paper fan that Puyi personally inscribed, which sold for HK$609,600/US$77,846.
The auction was preceded by a viewing tour with stops in New York, London, Taipei, Singapore and Hong Kong with custom
installations featuring a video trailer produced in collaboration with Imaginary Forces and a display case presenting the watch “floating” in the air made by Dietlin (see video above, courtesy Dietlin). A special documentary directed by Arthur Touchot was presented to clients with a bespoke video pack. The marketing campaign was a global team effort.
BASQUIAT
Phillips 20th Century & Contemporary Art Evening Sale in New York on May 18, 2022 totaled $225 million, making it the most successful auction in the company’s history. The star lot was Jean-Michel Basquiat’s Untitled from the collection of Yusaku Maezawa. It sold for $85 million, the third-highest price realized at auction for a painting by Basquiat.
The campaign included a global tour with viewings in London, Los Angeles and Taipei before arriving in New York for its final stop.
A dedicated website featured a custom video and vr experience, accessible via Oculus headset.
Having joined Phillips just a few months prior, I was thrilled for the opportunity to work with my team and colleagues on promoting such an incredible work of art, collaborating also with imaginary forces (video), arimac (vr), duggal (signage, and Vpak (video book).
World Luxury Award